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Marketing Ideas Centre / 6. What is ? /
What is Ruby Lith ?
Author Message
sign maker

What is Ruby Lith ?

Ruby is a thin film that we used to cut by hand (10 years ago). The letters were removed so that a clear polyester film was left. The outside is a rubine red color.
Today, if we still need to use Ruby, (mainly for big stuff) it is cut on a plotter with a hardened steel blade that just trims through the ruby coating and not through the clear polyester.
I'll post a photo soon of what it looks like.

Why Ruby and Not Photographic Film?

Film is more costly in most cases, so short run screen printing still uses Ruby so that art / setup costs are minimal.

These corrugated plastic boards were produced using Ruby for the art.

The artwork was redrawn via the art dept and cut on the plotter (emulsion up, positive reading)

In addition:
These signs were printed using a film artwork produced on a large scale camera. Printed two wide. ( Emulsion Down, Negative Reading ) el=picture&id=1367

Also read: What is Emulsion Up / Emulsion Down


where can you buy Ruby Lith? Tahnks

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